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Meet Emily Oberg, a girl whose perfectly curated social feeds are going to make you look at your New Balance, your screwed-up vintage Levi’s and your old grey sweater a little differently.
At 21, she’s already relocated from Canada to the US to be an editorial producer atComplex; launched her own label, Sporty & Rich, and racked up a mean 60k followers on Instagram. What’s all the fuss about? Well, like, her mirror-shine polish appearance, her insatiable love of trainers and her on-point bling.
What’s your trainer of choice? It always changes but right now, I love the Air Presto. Nike brought them back in a big way this year and I was finally able to get a pair!
Who’s your guilty pleasure style stalk? Olivia Palermo. She’s so perfect.
What’s your favourite film to watch for style inspiration? American Psycho. 80s power dressing is so strong in that film.
If you had to stake your life on a beauty product, what would it be? Maybelline Great Lash Mascara. I’ve tried so many expensive mascaras and this is the best of all of them.
What’s your coffee order? I don’t drink coffee, I hate the taste!
Where’s your next holiday? Hopefully Hawaii to visit my family! My mom lives there with my baby sister. Or Miami, I love it there.
Song to be playing as you enter the club? Return Of The Mack by Mark Morrison.
What have you got far too many of? The only thing I have a lot of is shoes, but you can never have too many shoes! So nothing I guess?
What was the last thing you put on Instagram that got loads of love? A picture of my hand holding a glass of water with a lemon in it. It’s kind of a boring photo now that I think of it.
You are at your best when… I’ve worked out in the morning, tanned all day long and had a nice dinner with someone I love.
Career highlight to date? It’s a tie between interviewing Pharrell and traveling to Berlin.
What keeps you up at night? Thinking about all of the projects I’m working on.
want to see some funny bloopers of emily and her work friends?